A thoughtful research process can begin with five conversations and a simple spreadsheet.

Find real people

Start with people who have experienced the problem recently. Recruit across different backgrounds and current solutions.

Ask for stories, not opinions

Instead of asking whether someone likes your idea, ask when the problem last happened and what they did about it.

Look for patterns

Separate what people say they would do from what they have already done. Recurring actions and costs often reveal a more reliable opportunity.

BUILD SOMETHING MEANINGFULDiscuss your idea